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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Lüscher color test - Wikipedia

    en.wikipedia.org/wiki/Lüscher_color_test

    Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...

  4. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    Children. Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age.

  5. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    A person with synesthesia may associate certain letters and numbers with certain colors. Most synesthetes see characters just as others do (in whichever color actually displayed) but they may simultaneously perceive colors as associated with or evoked by each one. Synesthesia (American English) or synaesthesia (British English) is a perceptual ...

  6. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...

  7. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different associations within ...

  8. Stroop effect - Wikipedia

    en.wikipedia.org/wiki/Stroop_effect

    Stroop effect. Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom). In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is ...

  9. Psychology - Wikipedia

    en.wikipedia.org/wiki/Psychology

    Psychology is the scientific study of mind and behavior. [1][2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...