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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

4. Enshittification - Wikipedia

   en.wikipedia.org/wiki/Enshittification

   Enshittification, also known as crapification and platform decay, is the term used to describe the pattern in which online products and services decline in quality over time.

5. Website content writer - Wikipedia

   en.wikipedia.org/wiki/Website_content_writer

   Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.

6. Keyword density - Wikipedia

   en.wikipedia.org/wiki/Keyword_density

   Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized. The formula to calculate your keyword density on a web page for SEO purposes is (/), where Nkr is how many times you repeated a specific keyword, and Tkn the total words in the analyzed text. The result is a keyword density value.

7. Link farm - Wikipedia

   en.wikipedia.org/wiki/Link_farm

   A blog network may also refer to a central website, such as WordPress, where a user creates an account and is then able to use their own blog. The created blog forms part of a network because it uses either a subdomain or a subfolder of the main domain, although in all other ways it can be entirely autonomous.

8. Yoast SEO - Wikipedia

   en.wikipedia.org/wiki/Yoast_SEO

   Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...

9. Website - Wikipedia

   en.wikipedia.org/wiki/Website

   Freemium: basic content is available for free, but premium content requires a payment (e.g., WordPress website, it is an open-source platform to build a blog or website). Some websites require user registration or subscription to access the content.