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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

  4. WordPress - Wikipedia

    en.wikipedia.org/wiki/WordPress

    A WordPress blog "WordPress is a factory that makes webpages" [11] is a core analogy designed to clarify the functions of WordPress: it stores content and enables a user to create and publish webpages, requiring nothing beyond a domain and a hosting service. WordPress has a web template system using a template processor.

  5. Enshittification - Wikipedia

    en.wikipedia.org/wiki/Enshittification

    Enshittification, also known as crapification and platform decay, is the term used to describe the pattern in which online products and services decline in quality over time.

  6. Website content writer - Wikipedia

    en.wikipedia.org/wiki/Website_content_writer

    A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer. Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. These websites are often news sites or blogs.

  7. Link farm - Wikipedia

    en.wikipedia.org/wiki/Link_farm

    In fact, interlinking your blogs could help Google, and a single exposed blog could reveal the whole blog network by looking at the outbound links. A blog network may also refer to a central website, such as WordPress, where a user creates an account and is then able to use their own blog. The created blog forms part of a network because it ...

  8. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance. White hat link building Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term ...

  9. Spamdexing - Wikipedia

    en.wikipedia.org/wiki/Spamdexing

    Keyword stuffing is a search engine optimization (SEO) technique in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being temporarily or permanently banned or penalized on major search engines. [8]