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The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...
The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as: Business marketing; also known as Business-to-business marketing and Industrial marketing (which also includes Business-to-government marketing)
The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
The Free High School Science Texts (FHSST) organization is a South African non-profit project, which creates open textbooks on scientific subjects. Textbooks are edited to follow the government's syllabus , and published under a Creative Commons license (CC BY [ 1 ] ), allowing teachers and students to print them or share them digitally.
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise. [25]
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Paper 2 – free response questions on the SSC (32% at SL, 36% at HL) Paper 3 – free response questions on the options (24% at SL, 20% at HL) At the Standard Level, the examinations are respectively 45 minutes, 1 hour and 15 minutes, and 1 hour long. At the Higher Level, they are 1 hour, 2 hours and 15 minutes, and 1 hour and 15 minutes long.