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Captatio benevolentiae (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory.
Captatio benevolentiae – any literary or oral device that seeks to secure the goodwill of the recipient or hearer, as in a letter or in a discussion. Catachresis – the inexact use of a similar word in place of the proper one to create an unlikely metaphor; for example (from Rhetorica ad Herennium ), "The power of man is short" or "the long ...
Testem benevolentiae nostrae is an apostolic letter written by Pope Leo XIII to Cardinal James Gibbons, Archbishop of Baltimore, dated January 22, 1899.In it, the pope addressed a heresy that he called Americanism and expressed his concern that the Catholic Church in the United States should guard against American values of liberalism and pluralism undermining the doctrine of the Church.
Americanism was, in the years around 1900, a political and religious outlook attributed to some American Catholics and denounced as heresy by the Holy See.. In the 1890s, European "continental conservative" clerics detected signs of modernism or classical liberalism, which Pope Pius IX had condemned in the Syllabus of Errors in 1864, among the beliefs and teachings of many members of the ...
Eunoia is a work by poet Christian Bök consisting of five chapters, each one using only one vowel.; In the science-fiction television series Earth: Final Conflict, Eunoia is the name of the native language of the Taelon race.
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
“If we’re only using the same words over and over again—as meaningful as the phrase ‘I love you’ can be—it does begin to feel overdone, and therefore loses some of its meaning.”
In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind.