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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
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There are tree main types of conversion kits: Lamp-end type – Kits which include a replacement starter and two separate components to fit over each end of the T5 lamp. The lamp is then slotted into the existing fitting. Baton type – One piece kits which slot into the existing fitting and into which the T5 lamp is placed. [1] IP65 types ...
In 2016, IKEA started a move into the smart home business. The IKEA TRÅDFRI smart lighting kit was one of the first ranges signalling this change. [98] IKEA has also started a partnership with Philips Hue. [99] The wireless charging furniture, integrating wireless Qi charging into everyday furniture, is another strategy for the smart home ...
An example of a banker's lamp. The banker's lamp is a style of electric desk or table lamp often characterized by a brass stand, green glass lamp shade, and pull-chain switch. Such a lamp was first patented in the United States under the Emeralite brand name. Banker's lamps have become iconic, often used in libraries and offices in films and TV ...
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