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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
The term brassiere, from French brassière, of 17th century origin, meaning a woman's or child's short garment covering the arms (Fr: bras) and upper body, was used by the Evening Herald in Syracuse, New York, in 1893. [1] It gained wider acceptance in 1904 when the DeBevoise Company used it in their advertising copy.
Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
Brassiere, more commonly referred to as a bra, a close-fitting garment that is worn to help lift and support a woman's breasts; Bustier, a form fitting garment used to push up the bust and to shape the waist. Camisole, sleeveless and covering the top part of the body.
Jacob began making brassieres for her family and friends, and news of the garment soon spread by word of mouth. By 1914, Jacob had a patent for her design and was marketing it throughout the US. Although women had worn brassiere-like garments in years past, Jacob's was the first to be successfully marketed and widely adopted.
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