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The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as indexed by Clarivate's Web of Science.
Phil Rosenzweig describes errors in the fundamental research assumptions of Good to Great. First, heavy reliance on magazine articles as research introduce sources littered with halo effects. He also notes the Wrong End of the Stick delusion used in the hedgehog claims of the book in that successful companies have a luxury of focus which is not ...
Man with glasses. A woman with glasses. Glasses, also known as eyeglasses, spectacles, or colloquially as specs, are vision eyewear with clear or tinted lenses mounted in a frame that holds them in front of a person's eyes, typically utilizing a bridge over the nose and hinged arms, known as temples or temple pieces, that rest over the ears for support.
Products on shelves at a Fred Meyer hypermarket superstore Skin care cosmetics for sale as products at a pharmacy in Brazil. In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1]
A car is a durable good. The gasoline that powers it is a non-durable (or consumable) good. Examples of consumer durable goods include housing, vehicles, books, household goods (home appliances, consumer electronics, furniture, musical instruments, tools, etc.), sports equipment, jewelry, medical equipment, and toys.
The term looking-glass self was created by American sociologist Charles Horton Cooley in 1902, [1] and introduced into his work Human Nature and the Social Order. It is described as our reflection of how we think we appear to others. [ 2 ]
For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before.
Preferential looking is an experimental method in developmental psychology used to gain insight into the young mind/brain. The method as used today was developed by the developmental psychologist Robert L. Fantz in the 1960s.