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Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
The Duster coupe provided the compact-sized Plymouth Valiant with a sporty body style to attract customers. [4] The car was a $15 million effort to update the Valiant for the 1970 model year. [1]
Full-size car. Special De Luxe was an upper trim model Suburban: 1949 1961 2 Station wagon Cambridge: 1951 1953 1 Full-size car, middle range model Concord: 1951 1952 1 Full-size car, least expensive model Cranbrook: 1951 1953 1 Full-size car, top-range model Belvedere: 1954 1970 Chrysler B platform: 7
They produce many model car kits including road cars, sports racing cars, World Rally Championship cars, and Formula One racing cars. Usually these are 1/24 scale although the Formula One kits are 1/20 scale. A few street, racing, and F1 kits are also produced in 1/12 scale including the Ferrari 641/2, McLaren Honda MP4/6, and Williams Renault ...
The model companies followed up with hundreds of different model cars and trucks for retail markets. [5] The industry expanded as total annual sales of model kits increased from $6 million in 1956 to more than $150 million by 1962. [5] Model car collecting and building were an important part of being an automobile enthusiast in the 1960s. [6]
The cars followed the U.S. Plymouth and Dodge Dart models and the knock-down kits were sourced from Canada. By 1966 the Valiant was the top selling car in South Africa. Although Chrysler in the U.S. stopped making Valiant and Dart station wagons after 1966, station wagons continued to be built in South Africa using U.S. front ends on Australian ...
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The only visible difference was the replacement of the amber rear turn signals with red ones. For the Volaré, a new coupe-only "Duster" trim package mirrored the Aspen "Sunrise" package, consisting mainly of new stripes and louvered rear windows. The 1978 option packages continued into 1979, with the exception of the super coupe and kit car ...
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