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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Copy of a newspaper (El Universo), an example of mass media. Mass media include the diverse arrays of media that reach a large audience via mass communication.. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television.
Despite being widely seen as a model of communication, not everyone agrees that this is an accurate characterization. [2] A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components.
This is an accepted version of this page This is the latest accepted revision, reviewed on 28 February 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as ...
Two-step Flow of Communication Model, by Lazarsfeld and Katz (1955) The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
"Because McLuhan's terminology is specific in his use of “environment” and “counterenvironment” from 1965 onward (when he returns to this concept as a way of clarifying his saying “the medium is the message”), one must emphasize that in his usage “environment” is not essentially a spatial term, nor one that relates to nature, or even necessarily to place".
RRI was established on 11 September 1945 by several figures who previously operated several Japanese radio stations in 6 cities. A meeting attended by the station delegates at Adang Kadarusman house on Menteng resulted in the decision to set up Radio Republik Indonesia by choosing Abdul Rahman Saleh as the first general manager.