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Pharmaceutical companies shifted the focus of their marketing efforts to licensed medical doctors in the 1970s, as the FDA mandated that only doctors could prescribe medicine. [8] However, a larger movement towards autonomy in health care decisions prompted the first prominent examples of direct-to-consumer advertising.
Concierge medicine, also known as retainer medicine, is a relationship between a patient and a primary care physician in which the patient pays an annual fee or retainer. . In exchange for the retainer, doctors agree to provide enhanced care, including commitments to ensure adequate time and availability for each patie
Pharmaceutical marketing is a branch of marketing science and practice focused on the ... Of the 237,000 medical sites representing 680,000 physicians surveyed in SK ...
Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
Gifts and inducements must be inexpensive and provide value to the practice of medicine or pharmacy. All medical sales representatives must have the adequate training and sufficient scientific knowledge to provide relevant and precise information about the products. They must also comply with the requirements of the applicable codes.
Group medical practices practice medicine by physicians who share resources. [1]There are approximately 230,187 physician practices in the United States. [2] Among the physician practices, 16.5% had only one office-based physician in 2016. [3]
The Journal of Medical Marketing is a peer-reviewed academic journal that publishes papers four times a year in the field of Management. The journal's editor is Brian D Smith. It has been in publication since 2000 and is currently published by SAGE Publications .
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