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Nike released a new advertisement featuring an all-female cast of athletes for the "Just Do It" campaign, and it's as brilliant as one would imagine. ...
Nike revealed the Team USA track and field kits for the 2024 Olympics on Thursday. They weren't well received.. One picture of the women's kit in particular fomented a fierce backlash from female ...
The 60-second ad was Nike’s first Super Bowl commercial since 1998, so it’s a really big deal that the iconic brand chose to end its nearly 30-year Super Bowl hiatus highlighting women in ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike designs the University of Oregon football program's team attire. [15] New unique combinations are issued before every game day. [16] [10] More recently, the corporation donated $13.5 million towards the renovation and expansion of Hayward Field. [17] In recent years the university has embraced its ties to Nike. [2]
A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off a wave of online criticism that the company and its athletes are now working to contain.
Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.