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2. Private label - Wikipedia

   en.wikipedia.org/wiki/Private_label

   A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [1][2] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. [3 ...

3. List of Walmart brands - Wikipedia

   en.wikipedia.org/wiki/List_of_Walmart_brands

   Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...

4. Product line extension - Wikipedia

   en.wikipedia.org/wiki/Product_line_extension

   Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical. Horizontal extensions consist of keeping the price and quality consistent, but changing factors like ...

5. Amazon launches new Amazon Saver private label to help ... - AOL

   www.aol.com/amazon-launches-amazon-saver-private...

   Amazon's new private label brand, Amazon Saver, will offer an array of grocery staples from crackers and cookies to canned fruit and condiments. Most Amazon Saver items will be priced under $5 ...

6. Private label debit - Wikipedia

   en.wikipedia.org/wiki/Private_label_debit

   Private label debit refers to a merchant-branded card or mobile payment app that utilizes an automated clearing house (ACH) to directly debit consumer checking accounts. [1][2] Used in a closed-loop environment, private label debit offers secure transactions through PIN protection or tokenization. [3][4] Private label debit programs have become ...

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