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Concession stands were not originally operated by the movie theaters, and food was often sold by people attending the film or by vendors outside of the theater. [1]Movie theaters were at first hostile to food being brought into their facilities, but during the Great Depression, theaters added concession stands as a way to increase revenue in the economically stagnant times. [1]
Dubbed the “Gladiator II Popcorn AR-ena Bucket,” the Cinemark exclusive is being sold (sans popcorn) for $22.99. Comparable buckets typically cost $24.99 to $30 or more, depending on the theater.
Popcorn prices can also be exorbitant. It has been "...estimated that movie theaters make an 85% profit at the concessions stand on overpriced soda, candy, nachos, hot dogs and, of course, popcorn. Movie-theater popcorn has been called one of America's biggest rip-offs, with a retail price of nine times what it costs to make." [88]
Movie theaters are not the only place to buy boxed candy — you can get boxes of chocolate or candy at some drug stores or online — but even then they’re called theater box candy, a label ...
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
The concessions for buying snacks and drinks often represent the theater's primary source of profit (snacks make up 20% of revenue but 40% of profits in the United States theaters, with a box of popcorn generating a profit of 85%) [10] [11] since most of the ticket revenue goes to the film distributor (and onward to the movie studio).
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Various small, casual dining establishments may be called "snack bars", including beverage and snack counters at movie theaters, and small delis. Many places with snack bars have a policy prohibiting outside food and drink in order to encourage sales. In movie theaters and other types of theaters, the snack bar is usually located in the lobby.