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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
Craftsman, Kenmore and DieHard had a collective value of up to $3 billion leading into 2017, but in January, Sears sold Craftsman to Stanley Black &; Decker for $900 million.
Sears has had a tough year, marked by dozens of stores shutting down, a massive dip in sales and the possible sale of three of its popular appliance brands including Kenmore, Craftsman and DieHard
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
Sears XDH-1 is an experimental electric car built for Sears, Roebuck and Company by their DieHard battery supplier Johnson Controls (Globe Union) in 1977 to celebrate the 10th anniversary of its DieHard brand of car batteries. The car was a Fiat 128 Coupé equipped with 20 DieHard (12-inch deep cycle marine) batteries, and an electric motor.
Talk of Sears’ demise may be premature: just two months ago, a previously shuttered Sears in Burbank, California, quietly turned the lights back on. Two weeks after that, another reopened in ...
Sears Canada – held 10% stake from 2014 to 2018. Other subsidiaries . DieHard Auto Center – launched in 2017, these full-service auto care centers are similar to Sears Auto Centers although they are not attached to Sears stores. Specialize in DieHard-branded auto products. [65] Shop Your Way – a customer loyalty program shared between all ...
The clock is ticking on two retailing legends. The market didn't have a very fashionable showing last week, but J.C. Penney (NYS: JCP) and Sears Holdings (NAS: SHLD) were near the bottom of the ...
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