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"Certainly, marketing spending is not an 'investment' in the usual sense of the word. There is usually no tangible asset and often not even a predictable (quantifiable) result to show for the spending, but marketers still want to emphasize that their activities contribute to financial health. Some might argue that marketing should be considered ...
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
Investment in health takes the form of medical care purchases and other inputs and depreciation is interpreted as natural deterioration of health over time. [2] In the model, health enters the utility function directly as a good people derive pleasure from and indirectly as an investment which makes more healthy time available for market and ...
Return on Investment + cost of Living(ROIL) (Frequently used for small businesses.) Return on marketing investment (ROMI) is "the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked; Return on modeling effort (ROME) Return on net assets (RoNA) Return on relationship investment (RORI)
Investment intensity correlates negatively (explains approx. 15 %): On the one hand, this has the formal-analytical reason that with increasing investment intensity, i.e. the investment volume in relation to sales, the depreciation volume in relation to sales, the depreciation intensity, also increases and thus the profit decreases.
The decrease in marketing expense as a percentage of net revenues was primarily due to lower digital marketing spend, particularly following the outsized Q3 investments in conjunction with our ...
The research on economic problems of the health sector became an important topic of economic research. [16] Selma Muskin published "Towards the definition of health economics" in 1958 and, four years later, the paper, "Health as an Investment". At that time, health was broadly regarded as rather a consumptive branch of the economy.
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