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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
[5] [7] These studies also call into question earlier research that investigated response bias on the basis of their research methodologies. For example, they mention that many of the studies had very small sample sizes, or that in studies looking at social desirability, a subtype of response bias, the researchers had no way to quantify the ...
The Marlowe–Crowne Social Desirability Scale (MC–SDS) is a 33-item self-report questionnaire that assesses whether or not respondents are concerned with social approval. The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias , which is considered one of the most common biases ...
Self-reported answers may be exaggerated; [7] respondents may be too embarrassed to reveal private details; various biases may affect the results, like social desirability bias. There are also cases when respondents guess the hypothesis of the study and provide biased responses that 1) confirm the researcher's conjecture; 2) make them look good ...
The bogus pipeline is a fake polygraph used to get participants to truthfully respond to emotional/affective questions in a survey. It is a technique used by social psychologists to reduce false answers when attempting to collect self-report data. As an example, social desirability is a common reason for warped survey results. [1]
Avoid using extreme response categories (central tendency bias), especially out of a desire to avoid being perceived as having extremist views (an instance of social desirability bias). This effect may appear early in a test due to an expectation that questions which the subject has stronger views on may follow, such that on earlier questions ...
Other research on evaluation apprehension has shown that, when they must make a choice, subjects are more concerned with presenting themselves in a favorable light (this has been called the apprehensive hypothesis, the "good subject role"). [4] Concern with giving a positive self-presentation is also implicit in the social desirability bias.