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Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
In April 2019, Principal announced that she was stepping away from Principal Secret with Guthy Renker acquiring the business. Principal announced that she would be focusing on her foundation The Victoria Principal Foundation for Thoughtful Existence. [37]
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
In 1991, she married Bill Guthy, cofounder of the direct-to-consumer company Guthy-Renker. Shortly after, they had two children, Ali and Jackson. (She welcomed her first son, Evan, in 1986 with ...
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Seth David Radwell (born March 5, 1963) is an American author, speaker, and former business executive.He is the author of American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation.
Market research showed that 70 percent of Guthy-Renker's audience were women, so the company started hiring female celebrities to sell cosmetics and skin-care products, [7] starting with Victoria Principal for the Principal Secret cosmetics line in 1991. [3] From 1995-1997, Guthy-Renker created seven new subsidiaries. [3]