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The Journal of Business Strategy is a bimonthly peer-reviewed academic journal published by Emerald Group Publishing, covering the field of business strategy, including strategic management, organizational leadership, and competitive analysis. [1]
The journal's emphasis is on the "ethics" of business ethics, with the goal of promoting dialogue between diverse publics, both academic and civil society. The editors encourage a broad scope, and the JBE publishes original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business ...
Business ethics operates on the premise, for example, that the ethical operation of a private business is possible—those who dispute that premise, such as libertarian socialists (who contend that "business ethics" is an oxymoron) do so by definition outside of the domain of business ethics proper.
Stakeholder theory is a theory of organizational management and business ethics that addresses morals and values in managing an organization. It was originally detailed by Freeman in the book Strategic Management: a Stakeholder Approach, and identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which management can give due ...
The same theories and substructures used in business ethics to determine its level of morality are used to analyze whether moral marketing is taking place in normative marketing ethics. The three structures are known as duty-based theories, virtue ethics, and utilitarianism.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
This is a list of peer-reviewed, academic journals in the field of ethics. Note : there are many important academic magazines that are not true peer-reviewed journals. They are not listed here.
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