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Low-alcohol beer Low-alcohol beer is beer with little or no alcohol by volume that aims to reproduce the taste of beer while eliminating or reducing the inebriating effect, carbohydrates, and calories of regular alcoholic brews. Low-alcohol beers can come in different beer styles such as lagers, stouts, and ales.
As of March 2020, sales of alcohol-free beer were up by 30% since 2016, with younger generations shunning alcoholic beverages. [42] Brewers have introduced low or no alcohol varieties of established brands to meet the increased demand for low-alcohol beers, and new low-alcohol brands such as Lucky Saint have seen success in the UK market. [43]
A 2023 analysis cited by Boston Consulting Group valued the global market share of no- or low-alcohol beers, wines, and spirits at more than $13 billion and said sales were expected to grow at an ...
Lucky Saint has had a number of high visibility marketing campaigns targeted towards the growing market for zero-alcohol and low-alcohol beer. [13] [14] This includes being the official beer partner of the Dry January campaign, [15] and a large public campaign of the Lucky Saint brand targeted at moderate drinkers in 2023-24. [16]
“It’s a growing problem. Alcohol is a very simple molecule with very diverse effects on physiology,” explains White. “There aren’t many things the body does that alcohol doesn’t impact.”
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Low alcohol content can also result in a less expensive beer, especially where excise is determined by alcohol content. [10] This is the primary definition of the term in countries such as Australia, Canada, and Scotland. In Australia, regular beers have approximately 5% alcohol by volume; light beers may have 2.2–3.2% alcohol. [11]
By far the most predominant malt drink is beer (naturally fermented barley sugars flavoured with hops), of which there are two main styles: ale and lager. A low alcohol level drink brewed in this fashion is technically identical to "non-alcoholic beer". Such a drink may be prepared by using a slightly altered brewing process that yields ...