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  2. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a. In the early 1980s, the company logo was simplified by removing "computer ınc.". Motter Tektura is most notably used for the Apple II logo. The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter ...

  3. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The logo was designed with a bite so that it would not be confused with a cherry. [6] The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7]

  4. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".

  5. See the hidden meanings inside 21 tech company logos - AOL

    www.aol.com/article/finance/2016/07/28/see-the...

    Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it? See the hidden meanings inside 21 tech company logos

  6. Snow White design language - Wikipedia

    en.wikipedia.org/wiki/Snow_White_design_language

    In particular the first official implementation, the Apple IIc, does not represent the complete set of design elements, while the Macintosh II includes all of them. Later, the Macintosh LC began to phase out some of the design elements. Apple logo

  7. Apple Inc. design motifs - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._design_motifs

    The Apple IIc. The Snow White design language was developed by Hartmut Esslinger's Frog Design, and was used from 1984 to 1990. The Apple IIc was the first Apple product to use the design language. Snow White is characterised by its heavy use of vertical and horizontal lines for both decoration, ventilation and to create the illusion that the ...

  8. Rob Janoff - Wikipedia

    en.wikipedia.org/wiki/Rob_Janoff

    The bite was included so that people did not mistake the apple for a cherry or another fruit. [5] The logo's colorful stripes represented the fact that Apple computers featured color screens. Each stripe was printed in its own specially mixed color, which Jobs approved because he felt that vivid colors improved people's emotional response.

  9. The Amazon Prime symbol probably doesn't mean what you think ...

    www.aol.com/news/2016-11-17-the-amazon-prime...

    Just because a Prime logo is present, Dimyan says, doesn't mean it's sold by Amazon. In actuality, any of Amazon's 3 million marketplace sellers can use the Amazon warehouse to house and ship ...