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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7] Both Janoff and Apple deny any homage to Turing in the design of the logo. [6] [8]

  3. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".

  4. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.

  5. Alan Turing - Wikipedia

    en.wikipedia.org/wiki/Alan_Turing

    Alan Turing was driven to a terrible despair and early death by the nation he'd done so much to save. This remains a shame on the British government and British history. A pardon can go some way to healing this damage. It may act as an apology to many of the other gay men, not as well-known as Alan Turing, who were subjected to these laws. [193]

  6. Rob Janoff - Wikipedia

    en.wikipedia.org/wiki/Rob_Janoff

    Each stripe was printed in its own specially mixed color, which Jobs approved because he felt that vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [citation needed]

  7. Apple Inc. design motifs - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._design_motifs

    The Apple IIc. The Snow White design language was developed by Hartmut Esslinger's Frog Design, and was used from 1984 to 1990. The Apple IIc was the first Apple product to use the design language. Snow White is characterised by its heavy use of vertical and horizontal lines for both decoration, ventilation and to create the illusion that the ...

  8. Legacy of Alan Turing - Wikipedia

    en.wikipedia.org/wiki/Legacy_of_Alan_Turing

    A biography published by the Royal Society shortly after Turing's death, [3] while his wartime work was still subject to the Official Secrets Act, recorded: . Three remarkable papers written just before the war, on three diverse mathematical subjects, show the quality of the work that might have been produced if he had settled down to work on some big problem at that critical time.

  9. Snow White design language - Wikipedia

    en.wikipedia.org/wiki/Snow_White_design_language

    The design language boosted Apple's global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world. [ 3 ] Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed ...