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Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl. [1] The brand includes men's barber supplies and scented shaving products, [2] and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants.
Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol -based liquid (splash), but it can be a lotion , gel , or even a paste . It often contains an antiseptic agent such as denatured alcohol , stearate citrate or witch hazel to prevent infection of cuts, as well as to act as an astringent to reduce skin irritation.
Aftershave describes a lotion, gel, balm, powder, or liquid used mainly by men after they have finished shaving. After Shave may also refer to: After Shave, a 2005 Lebanese film; Galenskaparna och After Shave, the name of two Swedish comedy groups, Galenskaparna and After Shave, from Gothenburg
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Aqua Velva is an American brand of grooming products targeted at men. Its best-known product is the Ice Blue aftershave introduced in 1917 by the J.B. Williams Company. [ 1 ]
The product was received well and therefore was followed by Old Spice for men in 1938. [4] The men's products included shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used for the brand's packaging. The original ships used on the packaging were the Grand Turk and the Friendship.
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