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Daniel Chandler defines the term as "a signifier with a vague, highly variable, unspecifiable or non-existent signified". [4] The concept of floating signifiers originates with Claude Lévi-Strauss, who identified cultural ideas like mana as "represent[ing] an undetermined quantity of signification, in itself void of meaning and thus apt to receive any meaning".
There is a 'barrier' of repression between Signifiers (the unconscious mind: 'discourse of the Other') and the signified […] a 'chain' of signifiers is analogous to the 'rings of a necklace that is a ring in another necklace made of rings' […] 'The signifier is that which represents a subject (fantasy-construct) for another signifier'. [9 ...
The analyst then compares and contrasts the set with absent signifiers, i.e. with other signifiers that might have been chosen. This reveals the significance of the choices made which might have been required because of technical production constraints or the limitations of the individual's own technique, or because of the tropes , generic ...
identify distinctive signifiers, define their significance, and; divide material into paradigmatic classes and identify the codes to which the signifiers belong (Roland Barthes). The initial assumption is that the communication to be analysed represents both a cognitive use of the sign system and a statement that refers to the values of the ...
Business ethics operates on the premise, for example, that the ethical operation of a private business is possible—those who dispute that premise, such as libertarian socialists (who contend that "business ethics" is an oxymoron) do so by definition outside of the domain of business ethics proper.
So when the addresser is planning the particular message, both denotative and connotative meanings will already be attached to the range of signifiers relevant to the message. Within the broad framework of syntactic and semantic codes, the addresser will select signifiers that, in the particular context, will best represent his or her values ...
For example, a digital thermometer produces a numerical value that indicates the current state of a specific operational parameter. This technology provides an indexical sign of heat (adopting the classification of Charles Sanders Peirce (1839–1914), an indexical sign by real connection between the signifier and the signified).
An 'empty' or 'floating signifier' is variously defined as a signifier with a vague, highly variable, unspecifiable or non-existent signified. Such signifiers mean different things to different people: they may stand for many or even any signifieds; they may mean whatever their interpreters want them to mean. [27]