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How to Win Friends and Influence People is a 1936 self-help book written by Dale Carnegie. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. [1] [2] Carnegie had been conducting business education courses in New York since 1912. [3]
In 1936, Simon & Schuster published How to Win Friends and Influence People. The book was a bestseller from its debut. [13] By the time of Carnegie's death, the book had sold five million copies in 31 languages, and there had been 450,000 graduates of his Dale Carnegie Institute. [16]
The Ben Franklin effect is a psychological phenomenon in which people like someone more after doing a favor for them. An explanation for this is cognitive dissonance . People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.
"Before How to Win Friends and Influence People was released, the genre of self-help books had an ample heritage. Authors such as Orison Swett Marden, and Samuel Smiles had enormous success with their self-help books in the late 19th and early 20th centuries." The Reception section (Critical Assessment) says:
By the mid-1930s, Dale Carnegie popularized people skills in How to Win Friends and Influence People and How to Stop Worrying and Start Living worldwide. In the 1960s, US schools introduced people-skills topics and methods—often as a way to promote better self-esteem, communication and social interaction.
America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...
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