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Business communication emerged as a field of study in the late 20th century, due to the centrality of communication within business relationships. The scope of the field is difficult to define because of the various ways in which communication is used between employers, employees, consumers, and brands. [ 40 ]
In such a model, creativity is the product of endowments and active investments in creativity; the costs and benefits of bringing creative activity to market determine the supply of creativity. Such an approach has been criticized for its view of creativity consumption as always having positive utility , and for the way it prematurely analyzes ...
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic unit of thought that can be either visual, concrete, or abstract. [1] Ideation comprises all stages of a thought cycle, from innovation , to development, to actualization. [ 2 ]
the study of technical writing which serves as a form of professional communication; the study of in-person and virtual training, which serves as a form of communication delivery; the study of visual communication which also uses rhetoric as a theoretical basis for various aspects of creating visuals; the study of various research methods
In this sense, creative writing is a more contemporary and process-oriented name for what has been traditionally called literature, including the variety of its genres. In her work, Foundations of Creativity, Mary Lee Marksberry references Paul Witty and Lou LaBrant's Teaching the People's Language to define creative writing. Marksberry notes:
Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking , methods of re-framing problems, changes in the affective environment and so on.
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Communication has existed since the beginning of human beings, but it was not until the 20th century that people began to study the process. As communication technologies developed, so did the serious study of communication. When World War I ended, the interest in studying communication intensified.