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Truworths is a Cape Town-based, South African clothing retailer, with 728 stores in South Africa, and 49 elsewhere in Africa. [2]Founded as The Alliance Trading Company in 1917, Truworths sells clothing under a number of different brands, including Truworths Man, UZZI, and LTD, [3] employs over 11,000 people, and generates over R18 billion in annual revenue.
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships.