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In June 2007, YouTube added an option to watch videos in 3GP format on mobile phones. [32] In March 2008, a high-quality mode was added, which increased the resolution to 480×360 pixels. [33] In December 2008, 720p HD support was added. At the time of the 720p launch, the YouTube player was changed from a 4:3 aspect ratio to a widescreen 16:9 ...
YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site's first viral video, Lazy Sunday, which had to be taken due to copyright concerns. [4] At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. [5]
While YouTube's revenue-sharing "Partner Program" made it possible to earn a substantial living as a video producer—its top five hundred partners each earning more than $100,000 annually [271] and its ten highest-earning channels grossing from $2.5 million to $12 million [272] —in 2012 CMU business editor characterized YouTube as "a free-to ...
On March 12, 2007, Viacom sued YouTube, demanding $1 billion in damages, said that it had found more than 150,000 unauthorized clips of its material on YouTube that had been viewed "an astounding 1.5 billion times". YouTube responded by stating that it "goes far beyond its legal obligations in assisting content owners to protect their works".
At a similar time, "YouTube Disco" was launched, a music discovery service. It closed in October 2014. [90] [91] YouTube's current headquarters in San Bruno, California (2010 to present) In January 2010, [92] YouTube introduced an online film rentals service which is currently available only to users in the US, Canada and the UK.
YouTube's own practice is to issue a "YouTube copyright strike" on the user accused of copyright infringement. [1] When a YouTube user gets hit with a copyright strike, they are required to watch a warning video about the rules of copyright and take trivia questions about the danger of copyright. [2] A copyright strike will expire after 90 days.
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[7] [8] [9] The service was then revised and relaunched as YouTube Red on October 21, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music. [10] YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music ...