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The more an individual expresses or acts on an attitude the stronger the attitude becomes and the more automated the attitude becomes. Attitude strength should increase the correspondence between implicit and explicit attitudes. Conscious thinking about the attitude should create more of an overlap between both implicit and explicit attitude. [19]
The resulting theory is two-level and interactive, based on the idea of the interaction of one-shot explicit rule learning (i.e., explicit learning) and gradual implicit tuning through reinforcement (i.e. implicit learning), and it accounts for many previously unexplained cognitive data and phenomena based on the interaction of implicit and ...
Implicit measures therefore usually rely on an indirect measure of attitude. For example, the Implicit Association Test (IAT) examines the strength between the target concept and an attribute element by considering the latency in which a person can examine two response keys when each has two meanings. With little time to carefully examine what ...
“Implicit bias contributes to the problem of racism, but racism is bigger than just implicit bias,” says Tatum. Implicit bias is the subliminal prejudice that can lead to racism.
The main difference between the two types of long-term memory is how implicit memory lives in the subconscious mind, whereas explicit memory comes from conscious thought, says Papazyan.
Compliance is the act of responding favorably to an explicit or implicit request offered by others. Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures. [4]
A person's attitude and behaviour both vary from situation to situation. A college freshman may disapprove of binge drinking, only to subsequently become socialized to practice and celebrate doing so in the course of tailgating. Social desirability bias may also skew self-reported attitudes that affect prima-facie attitude-behaviour consistency ...
Laurie A. Rudman is a social psychology feminist professor as well as the Director of the Rutgers University Social Cognition Laboratory who has contributed a great deal of research to studies on implicit and explicit attitudes and stereotypes, stereotype maintenance processes, and the media's effects on attitudes, stereotypes, and behavior on the Feminism movement.