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The more an individual expresses or acts on an attitude the stronger the attitude becomes and the more automated the attitude becomes. Attitude strength should increase the correspondence between implicit and explicit attitudes. Conscious thinking about the attitude should create more of an overlap between both implicit and explicit attitude. [19]
Our implicit bias can be measured by the Implicit Association Test (IAT), which was created in 1998 by psychologist Anthony Greenwald, PhD. Greenwald says he stumbled on the idea while testing his ...
The resulting theory is two-level and interactive, based on the idea of the interaction of one-shot explicit rule learning (i.e., explicit learning) and gradual implicit tuning through reinforcement (i.e. implicit learning), and it accounts for many previously unexplained cognitive data and phenomena based on the interaction of implicit and ...
An example of this is that people can hold implicit prejudicial attitudes, but express explicit attitudes that report little prejudice. Implicit measures help account for these situations and look at attitudes that a person may not be aware of or want to show. [21] Implicit measures therefore usually rely on an indirect measure of attitude.
The main difference between the two types of long-term memory is how implicit memory lives in the subconscious mind, whereas explicit memory comes from conscious thought, says Papazyan.
When applied to attitudes, it is defined in triadic relation between three elements: a Person (P), an Other person (O), and an Attitude Object (X). Attitude is the relation between two elements, defined as either positive or negative, resulting in 8 distinct triads. If the number of positive relations is odd, the triad is balanced; vice versa. [7]
Laurie A. Rudman is a social psychology feminist professor as well as the Director of the Rutgers University Social Cognition Laboratory who has contributed a great deal of research to studies on implicit and explicit attitudes and stereotypes, stereotype maintenance processes, and the media's effects on attitudes, stereotypes, and behavior on the Feminism movement.
Compliance is the act of responding favorably to an explicit or implicit request offered by others. Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures. [4]