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U.S. newspaper advertising revenue data shown here was published on the website of the Newspaper Association of America, but was withdrawn in 2014. Last available NAA data (2003-2014) was also shown graphed on the website of Statista, but the accompanying text gave an "estimated" figure of $14.87b for 2015.
In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
Print circulation is a good proxy measure of print readership and is thus one of the principal factors used to set print advertising rates (prices). In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does reach the number of people claimed by the publisher.
Newspapers have been published in the United States since the 18th century [1] and are an integral part of the culture of the United States. Although a few newspapers including The New York Times, USA Today, and The Wall Street Journal are sold throughout the United States, most U.S. newspapers are published for city or regional markets.
The Newspaper National Network LP (NNN) was a marketing partnership of the top 25 newspaper companies in the United States and the Newspaper Association of America. NNN provided major advertisers with planning and placement support across over 9,000 newspapers for print and online.
(See Google News Archive.) Illinois Digital Newspaper Collection - includes 209,000 issues of 198 newspapers from the U.S. state of Illinois; Hoosier State Chronicles - includes 1.4 million pages of newspapers from the U.S. state of Indiana; Manitobia (1869–present) – 37 Manitoban newspapers provided by Department of Canadian Heritage.
19th-century newspapers that supported the Prohibition Party; List of African American newspapers in the United States; English-language press of the Socialist Party of America; List of alternative weekly newspapers in the United States; List of business newspapers in the United States; List of family-owned newspapers in the United States
These inflated sales numbers then enabled the Journal to charge similarly inflated advertising rates, as the advertisers would think that they reached more readers than they actually did. In addition, the Journal agreed to run "articles" featuring Executive Learning Partnership, presented as news, but effectively advertising. [ 75 ]