Search results
Results from the WOW.Com Content Network
Scenario planning differs from contingency planning, sensitivity analysis and computer simulations. [33] Contingency planning is a "What if" tool, that only takes into account one uncertainty. However, scenario planning considers combinations of uncertainties in each scenario.
Instead, scenario planning is a technique in which multiple outcomes can be developed, their implications assessed, and their likeliness of occurrence evaluated. According to Pierre Wack , scenario planning is about insight, complexity, and subtlety, not about formal analysis and numbers.
The most common term used is business game but several other terms are also in use. Here we will define the most common terms used in context of (computer-based) business learning environments. Klabbers (1999) [4] notes that gaming is sometimes associated with something that is frivolous, just for the fun of it. This hampers its scientific ...
Strategy is a high level plan to achieve one or more goals under conditions of uncertainty. [3] Strategic foresight happens when any planner uses scanned inputs, forecasts, alternative futures exploration, analysis and feedback to produce or alter plans and actions of the organization. [4] [5] Scenario planning plays a prominent role in ...
In a second step, change dynamics are analyzed and research materials on future scenarios are collected e.g. by applying scenario planning, doing desk research, roadmapping and gathering inputs from science fiction (for an example of a multi-method study approach in the field of customer foresight see Hahn et al. 2016). [7]
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars. [4] The marketing ...
The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.