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Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, "pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by ...
Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card, whereas a leaflet might be produced on a 130 g/m 2 –170 g/m 2 weight paper and can be a very effective form of direct marketing.
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Mail merge consists of combining mail and letters and pre-addressed envelopes or mailing labels for mass mailings from a form letter. [1]This feature is usually employed in a word processing document which contains fixed text (which is the same in each output document) and variables (which act as placeholders that are replaced by text from the data source word to word).
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Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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