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Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card, whereas a leaflet might be produced on a 130 g/m 2 –170 g/m 2 weight paper and can be a very effective form of direct marketing.
The containers, along with a manifest, are taken to an area in a post office called a bulk-mail-entry unit. The presorting and the use of containers allow highly automated mail processing, both in bulk and piecewise, in processing facilities called bulk mail centers (BMCs). In 2009, the USPS announced plans to streamline sorting and delivery.
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While custom-printed T-shirts offered a more durable alternative, paper dresses offered an even more affordable and accessible way of advertising and expressing support. [21] Companies such as Butterfinger, Green Giant, Viking Carpets and Owens Corning offered paper dress giveaways to encourage customers to buy their merchandise. [21]
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In 1984, Zayre Corp. introduced a new warehouse retail concept to the Northeast called BJ's Wholesale Club. The self-service, cash-and-carry, membership warehouse sells general merchandise and food at wholesale prices. The following year, the company acquired Home Club, Inc., a chain of home improvement stores. While neither of these ventures ...
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