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  2. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  3. Email appending - Wikipedia

    en.wikipedia.org/wiki/Email_appending

    Email appending is a controversial practice in the email marketing world, with critics claiming that sending email to people who never explicitly opted-in is against best practices. An email appending process involves either a business or consumer database made up of contacts including their name, address and company name [for business contacts].

  4. Opt-in email - Wikipedia

    en.wikipedia.org/wiki/Opt-in_email

    Opt-in email [1] is a term used when ... Best practice. The step of email address verification ... Email marketing; Whitelisting; References This page was ...

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    In-product marketing content is often very similar to that of email marketing campaigns, but the segmentation and delivery is more targeted. Because email has become a standard tool in the digital marketing toolkit, the email channel often is overloaded and overused, leading to much lower open rates , lower engagement rates, lower click-through ...

  6. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  7. Best practice - Wikipedia

    en.wikipedia.org/wiki/Best_practice

    Best practice is a feature of accredited management standards such as ISO 9000 and ISO 14001. [2] Some consulting firms specialize in the area of best practice and offer ready-made templates to standardize business process documentation. Sometimes a best practice is not applicable or is inappropriate for a particular organization's needs.

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