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Andrew Marc is a luxury apparel line focused primarily on men's and women's outerwear. The brand uses innovations in leather treatments including waxes, distressing, pigmentation, oxidation and organic dying processes. [1] It also operates the diffusion line Marc New York. [2]
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Marc Jacobs (born April 9, 1963) is an American fashion designer.He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was discontinued after the 2015 fall/winter collection. [1]
Diffusion products may be on sale alongside designers' signature lines but they can also be made available at concession outlets and certain chain stores. The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.
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