Search results
Results from the WOW.Com Content Network
Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. In a statement to The Associated Press, the beer maker said the ...
The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing for ...
Anheuser-Busch InBev’s US Chief Marketing Officer is stepping down after the company reported a slump in Bud Light sales, as the ongoing backlash against the beer continues.
Ahead of Memorial Day, it offered big rebates on Bud Light as well. The marketing shake-up continued in July as the company said it would lay off 350 employees, or around 2% of its U.S. staff.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!