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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
Pigments for sale at a market stall in Goa, India. A pigment is a powder used to add color or change visual appearance. Pigments are completely or nearly insoluble and chemically unreactive in water or another medium; in contrast, dyes are colored substances which are soluble or go into solution at some stage in their use.
The four pigments in a bird's cone cells (in this example, estrildid finches) extend the range of color vision into the ultraviolet. [1]Tetrachromacy (from Greek tetra, meaning "four" and chroma, meaning "color") is the condition of possessing four independent channels for conveying color information, or possessing four types of cone cell in the eye.
The pigments may be added at the concrete mixer. Alternatively, to guarantee repeatable color, some manufacturers supply ready-blended colored cements, using white cement as a base. To be "white", the powdered material must have a reflectance value ( "L value" ) in excess of 85%.
Color theory has described perceptual and psychological effects to this contrast. Warm colors are said to advance or appear more active in a painting, while cool colors tend to recede; used in interior design or fashion, warm colors are said to arouse or stimulate the viewer, while cool colors calm and relax. [12]
Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .
Primary colors can also be conceptual (not necessarily real), either as additive mathematical elements of a color space or as irreducible phenomenological categories in domains such as psychology and philosophy. Color space primaries are precisely defined and empirically rooted in psychophysical colorimetry experiments which are foundational ...
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