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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
Asda Radio is the in store radio station for Asda superstores. [106] [107] [108] The radio station was originally known as Asda FM, live broadcasting began on 7 September 1991, and it was operated by KVHstudios in Leeds. According to The Guardian, it has a captive listenership of over 18 million people each week. [107]
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George (named after designer George Davies) clothing was launched in 1989 replacing the Asdale and Asda ranges. Mintel estimate that George is the fourth largest retailer of clothing in the United Kingdom, after Marks & Spencer, the Arcadia Group and Next.
Ultimo has named numerous celebrities as the face and body of the brand, as well as other underwear ranges that fall under its banner. Among them are models Kelly Brook and Helena Christensen, [5] actresses Gemma Atkinson (Ultimo D-G cup) [6] and Kara Tointon (Michelle for George), singers Mel B, Sarah Harding, and Samantha Mumba (Per Amore), [7] television presenters Jenni Falconer, Peaches ...
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