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Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
In recent years, YESCO has built an outdoor digital media (billboard) division of its business. [5] YESCO has approximately 1,000 employees, more than 40 offices, and operates three manufacturing plants featuring automated and custom equipment. Additional smaller manufacturing and service facilities are located in the United States and Canada.
In addition, malware attacks on digital signs can propagate via email attachments, USB drivers, and other ways. If illegal access is granted to digital signage networks, unauthorized content may be presented on screen. The growing number of security issues is anticipated to have a negative impact on the growth of the digital signage market.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture , transit , and alternative.
Signage systems are visually oriented information systems, consisting of signs, maps, arrows, color-codings systems, pictograms and different typographic elements. Signage systems differ from other methods of information presentation because they are typically used to guide people's passage through the physical world; road signs on a highway, station identification signs in a subway and ...
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