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Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012.
In 2003, the Department of Tourism initiated one of its most successful tourism promotion projects, Wow Philippines, under Secretary Richard Gordon. [citation needed] The latest improvements [clarification needed] in the tourism industry in the country came about with the passage of Republic Act No. 9593 or the "Tourism Act of 2009." [citation ...
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
Conrad Manila was designed by WOW Architects. [2] The firm was also responsible for the interior design of the building. [3] On March 7, 2013, SM Hotels and Conventions Corporation announced that they reached an agreement with Hilton Worldwide, the operator of the Conrad Hotels hotel brand, that the SM subsidiary would manage Conrad Manila. The ...
The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. [3]
A secretary bought three shares of her company's stock for $60 each in 1935. Grace Groner reinvested her dividends for 75 years, and her stake ballooned to $7.2 million.
Ermita , Philippines. Coordinates: 14° 34′ 59.51″ N, 120° 58′ 27.47″ E : Established: 4 July 1912 : Website: ... This text-logo was created with Vector Magic.