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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Joe Dean, one of Taylor's former co-workers, also recalled that Taylor kept a locker in the company's Chicago warehouse to store and exchange seasonal clothing items. [3] [12] [14] Converse paid Taylor a salary, but he received no commission for any of the 600 million pairs of Chuck Taylor shoes that have been sold. [citation needed]
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. This list includes major brands of basketball shoe, listed by manufacturer and year of introduction.
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In 2001, Varvatos and Converse formed a partnership and Varvatos was licensed to create a line of high end sneakers, [21] John Varvatos' sneakers were usually produced in the style of High Top Chuck Taylor All-Stars. [citation needed] The partnership has since ended, and Varvatos now produces a "Bootleg" line in a similar Chuck Taylor style.
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