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United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index .
In May 2009, Jacobs ceased production of biscuits at its home in Tallaght, Dublin. [5] Production was moved to Portugal, Poland, the UK, France and Malta for cost reasons. [6] Some minor production remains in Ireland with Wafer biscuits made in County Donegal, Real Irish products in Drogheda and premium oat biscuits in Cork.
Between the late 1980s and early 1990s, Phileas Fogg snacks achieved a turnover of more than £30 million. In 1993, the brand was purchased by United Biscuits for £24 million. [3] [2] The four founders left after the sale [2] while United Biscuits made significant changes to the packaging and identity, precipitating a decline in popularity.
By 1915, the factory was producing 200,000 biscuits per day! World War I squeezed the business. In 1917, rusk and cookie sales were $100,000, but profits were a meager $718.
View of the production floor, Jacob's Ireland factory, 1910. The originator of the Jacob's brand name was the small biscuit bakery, W. & R. Jacob, founded in 1851 in Bridge Street, Waterford, Ireland, by William Beale Jacob and his brother Robert. In 1852, it moved to Bishop Street in Dublin, Ireland, with a factory in Peter's Row.
Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs, and Rich tea. In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors. [4]
Campbell Soup Co. may make a £1.5 billion ($2.3 billion) bid for the biscuit-making unit of British company United Biscuits.Campbell is interested in the biscuit business, which makes up around ...
Prior to this, the site was owned by Franciscan friars who also brewed beer before they were dissolved during the Reformation in 1537. [ 4 ] [ 5 ] The site is a visitor centre and brewery tour that covered the location's history, the brand evolution, a bar and tastings, visual effects including holograms , and a gift shop.