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In 2022, Constellation ShortList selected Act-On as one of the ten top vendors on the B2C Marketing Automation for Small to Mid Sized Business list, ranked alongside multiple enterprise-level competitors. [62] This followed selection of 2021 for both the B2C Marketing Automation and B2B Marketing Automation Constellation lists.
ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]
Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers. [1]In both 2014 and 2015 Signpost was named by Forbes as one of America's Most Promising Companies [2] The company is headquartered in New York City [3] and has offices in Austin [4] and Denver.
Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona. The company received $54 million in venture capital from Goldman Sachs in early 2013.
Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which manages information about the prospect and their position in the sales cycle. [3] The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.
Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
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