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The term for the aesthetic was coined in 2018 on Tumblr. [28] The aesthetic gained heavy popularity during the COVID-19 pandemic in 2020, where economic forces and other challenges facing these young people may have been a significant driver of this trend, along with these generations' emphasis on sustainability, and the recent trend to work ...
Coolness, or being cool, is an aesthetic of attitude, behavior, comportment, appearance, and style that is generally admired. Because of the varied and changing interpretation of what is considered cool , as well as its subjective nature, the word has no single meaning.
A “Tumblr girl” archetype was born, one whose social media feed was filled with low-contrast photos of her grunge aesthetic and her copy of the Arctic Monkeys album AM on vinyl.
Tumblr reportedly spent $25 million to fund operations in 2012. [92] In 2013, Tumblr began allowing companies to pay to promote their own posts to a larger audience. Tumblr Head of Sales, Lee Brown, has quoted the average ad purchase on Tumblr to be nearly six figures. [103] Tumblr also allows premium theme templates to be sold for use by blogs ...
Vox writer Rebecca Jennings instead referred to the Tumblr aesthetic as a precursor of the subculture, as it lacked the cutesy aspect that would come to define e-girl hair and makeup. [12] Ruby Barry of Heatworld traces the origins of e-girl fashion to 2000s Japanese street fashion, including anime, kawaii and lolita fashion styles. [4]
Vaporwave was subsumed under a larger "Tumblr aesthetic" that had become fashionable in underground digital music and art scenes of the 2010s. [55] In 2010, Lopatin included several of the tracks from Memory Vague, as well as a few new ones, on his album Chuck Person's Eccojams Vol. 1, released in August under the alias "Chuck Person". [56]
Cottage gardens typify the cottagecore aesthetic. Cottagecore (sometimes referred to as countrycore or farmcore ) [ 1 ] [ 2 ] is an internet aesthetic idealising rural life. Originally based on a rural European life, [ 3 ] it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. [ 4 ]
Internet memes manifest in a variety of formats, including images, videos, GIFs, and other viral content. Key characteristics of memes include their tendency to be parodied, their use of intertextuality, their viral dissemination, and their continual evolution.