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  2. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    The micro-environment consists of customers, partners, and competitors. [3] The most important aspect of micro-environment is the customer market. [5] There are different types of customer markets include consumer markets, business markets, government markets, globalization international markets, and reseller markets.

  3. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    In microeconomics, it applies to price and output determination for a market with perfect competition, which includes the condition of no buyers or sellers large enough to have price-setting power. For a given market of a commodity, demand is the relation of the quantity that all buyers would be prepared to purchase at each unit price of the ...

  4. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business ...

  5. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1]

  6. Macroeconomics - Wikipedia

    en.wikipedia.org/wiki/Macroeconomics

    Most economists identify as either macro- or micro-economists. Macroeconomics is traditionally divided into topics along different time frames: the analysis of short-term fluctuations over the business cycle , the determination of structural levels of variables like inflation and unemployment in the medium (i.e. unaffected by short-term ...

  7. Microfoundations - Wikipedia

    en.wikipedia.org/wiki/Microfoundations

    However, microfoundations research is still heavily debated with management, strategy and organization scholars having varying views on the "micro-macro" link. [3] The study of microfoundations is gaining popularity even outside the field of economics, recent development includes operation management and project studies.

  8. Macromarketing - Wikipedia

    en.wikipedia.org/wiki/Macromarketing

    Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.

  9. Macroeconomic model - Wikipedia

    en.wikipedia.org/wiki/Macroeconomic_model

    A macroeconomic model is an analytical tool designed to describe the operation of the problems of economy of a country or a region. These models are usually designed to examine the comparative statics and dynamics of aggregate quantities such as the total amount of goods and services produced, total income earned, the level of employment of productive resources, and the level of prices.