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  2. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    Breadth of definition: The broader the definition of a good (or service), the lower the elasticity, because it is no longer possible to . For example, McDonalds hamburgers will probably have a relatively high elasticity of demand (as customers can switch to other fast-food options), whereas food in general will have an extremely low elasticity ...

  3. Advertising elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Advertising_elasticity_of...

    The rule of thumb combines the AED with a known price elasticity of demand (PED) for the same good. The optimal relationship is denoted by: [ 1 ] Advertising expenditure Sales revenue = − A E D P E D or, symbolically, A P .

  4. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    If supply elasticity is zero, the supply of a good supplied is "totally inelastic", and the quantity supplied is fixed. It is calculated by dividing the percentage change in quantity supplied by the percentage change in price. [15] The supply is said to be inelastic when the change in the prices leads to small changes in the quantity of supply.

  5. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has = which means that it sets the quantity such that marginal cost equals the price. The rule also implies that, absent menu costs , a firm with market power will never choose a point on the inelastic portion of its demand curve (where ϵ ≥ − 1 ...

  6. Demand - Wikipedia

    en.wikipedia.org/wiki/Demand

    A horizontal demand curve is perfectly elastic. If there are n identical firms in the market then the elasticity of demand PED facing any one firm is PED mi = nPED m - (n - 1) PES. where PED m is the market elasticity of demand, PES is the elasticity of supply of each of the other firms, and (n -1) is the number of other firms. This formula ...

  7. Income elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Income_elasticity_of_demand

    In economics, the income elasticity of demand (YED) is the responsivenesses of the quantity demanded for a good to a change in consumer income.It is measured as the ratio of the percentage change in quantity demanded to the percentage change in income.

  8. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    By remaining consistent with the strict definition of market power as any firm with a positive Lerner index, the sources of market power is derived from distinctiveness of the good and or seller. [31] For a monopolist, distinctiveness is a necessary condition that needs to be satisfied but this is just the starting point.

  9. File:Perfectly inelastic supply.svg - Wikipedia

    en.wikipedia.org/wiki/File:Perfectly_inelastic...

    This diagram illustrates the effect of taxation on a market with perfectly inelastic supply and elastic demand. Source self-made, based on work by User:SilverStar on Image:Deadweight-loss-price-ceiling.svg. Date 2008-03-17 Author Explodicle Permission (Reusing this file) See below.