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  2. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    Breadth of definition: The broader the definition of a good (or service), the lower the elasticity, because it is no longer possible to . For example, McDonalds hamburgers will probably have a relatively high elasticity of demand (as customers can switch to other fast-food options), whereas food in general will have an extremely low elasticity ...

  3. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has = which means that it sets the quantity such that marginal cost equals the price. The rule also implies that, absent menu costs , a firm with market power will never choose a point on the inelastic portion of its demand curve (where ϵ ≥ − 1 ...

  4. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    If supply elasticity is zero, the supply of a good supplied is "totally inelastic", and the quantity supplied is fixed. It is calculated by dividing the percentage change in quantity supplied by the percentage change in price. [15] The supply is said to be inelastic when the change in the prices leads to small changes in the quantity of supply.

  5. Income elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Income_elasticity_of_demand

    In economics, the income elasticity of demand (YED) is the responsivenesses of the quantity demanded for a good to a change in consumer income.It is measured as the ratio of the percentage change in quantity demanded to the percentage change in income.

  6. Advertising elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Advertising_elasticity_of...

    The rule of thumb combines the AED with a known price elasticity of demand (PED) for the same good. The optimal relationship is denoted by: [ 1 ] Advertising expenditure Sales revenue = − A E D P E D or, symbolically, A P .

  7. Price elasticity of supply - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_supply

    Relatively inelastic supply: This is when the E s formula gives a result between zero and one, meaning that when there is a change in price, the percentage change in supply is lower than the percentage change in price. For example, if a product costs $1 and then increases to $1.10 the increase in price is 10% and therefore the change in supply ...

  8. Isoelastic function - Wikipedia

    en.wikipedia.org/wiki/Isoelastic_function

    An example in microeconomics is the constant elasticity demand function, in which p is the price of a product and D(p) is the resulting quantity demanded by consumers.For most goods the elasticity r (the responsiveness of quantity demanded to price) is negative, so it can be convenient to write the constant elasticity demand function with a negative sign on the exponent, in order for the ...

  9. Cross elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Cross_elasticity_of_demand

    Cross elasticity of demand of product B with respect to product A (η BA): = / / = > implies two goods are substitutes.Consumers purchase more B when the price of A increases. Example: the cross elasticity of demand of butter with respect to margarine is 0.81, so 1% increase in the price of margarine will increase the demand for butter by 0.81