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  2. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. [59] [60] Some of the courses offer certifications. [61]

  3. Karen Rubin - Wikipedia

    en.wikipedia.org/wiki/Karen_Rubin

    Karen Rubin and Mike Volpe (right) host David Meerman Scott on HubSpot.TV February 13, 2009. Beginning her career in 2004 in investment banking, she then completed four years as project manager for Promotions (acquired by TheStreet.com in 2007). She moved to Boston to join HubSpot as employee number 30 in 2008. Although her main job there was ...

  4. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    For example: YouTube, a subsidiary of Google, is an online video platform driving (and benefiting from) the surge to content marketing. [22] As of 2016, YouTube had over 1 billion users, representing 1/3 of all internet users and reaching more people 18–34 years of age than any cable provider in the U.S. [23]

  5. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Created in 2005, YouTube is now one of the most popular websites, with visitors watching around 6 billion hours of video every month. [17] The demographics of YouTube are: In the US, 82% of adult men and 80% of adult women report using YouTube. [18] [19] 45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19]

  6. List of MOOC providers - Wikipedia

    en.wikipedia.org/wiki/List_of_MOOC_providers

    The Great Courses: Better Living, Economics & Finance, Fine Arts, High School, History, Literature & Language, Mathematics, Music, Philosophy & Intellectual History, Professional, Religion, Science, College level Paid English The Teaching Company Commercial as either a purchase per course or a streaming subscription for multiple courses 1990 US

  7. Coursera - Wikipedia

    en.wikipedia.org/wiki/Coursera

    A free course can be "upgraded" to the paid version of a course, which includes instructor's feedback and grades for the submitted assignments, and (if the student gets a passing grade) a certificate of completion. [57] [60] Other Coursera courses, projects, specializations, etc. cannot be audited—they are only available in paid versions.

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.