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A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.
The promoter assumes all the financial risk in putting on a show, so compensation also depends on how successful the promoter is at negotiating with vendors and creating sold-out shows. Additionally, in-depth knowledge of their operating market and audience characteristics are critical success factors for any tour promoter. [1]
The role of a publicist in Hollywood has changed and has become more challenging in recent years. With the enormous increase of entertainment news outlets such as Perez Hilton, TMZ, and Page Six, it has become much more difficult for publicists to control negative stories. Publicists must also work much harder to keep some of their star clients ...
Sustainable event management (also known as event greening) is the process used to produce an event with particular concern for environmental, economic, and social issues. [6] Sustainability in event management incorporates socially and environmentally responsible decision making into the planning, organization and implementation of, and ...
Live Nation is an American events promoter and venue operator based in Beverly Hills, California.Founded in 1996 by Robert F. X. Sillerman as SFX Entertainment, the company's business was built around consolidating concert promoters into a national entity to counter the oversized influence of ticket behemoth Ticketmaster.
There are different events that can clearly exemplify this concept, such as the Super Bowl, the Olympic Games, the UEFA Champions League, the World Marathon Majors, and the FIFA World Cup. [29] Major sports brands compete to link up with the best marathons in the world, the test for excellence in ‘running’, in what is a genuine showcase for ...
Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...
As of early 2023, Live Nation's annual shareholders report says the company has controlling interests in 338 venues globally and believes itself to be "the largest live entertainment company in the world," "the largest producer of live music concerts in the world," "the world’s leading live entertainment ticketing sales and marketing company ...